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Throughout the semester, the Organizational Structures class looked at the ways in which they could innovate and elaborate on the retail experience at reBlue. reBlue is a retail extension of the Goodwill organization that focuses on unique and one of a kind products sourced from Goodwill’s around the region.

Throughout the course of the project, the class discussed many ideas and concepts. In the end, they split the project into three core case studies that they believe best embodied their goals and ideals: Head Gallery, blueline, and reLab.

All three of these case studies embody the strong ideas of creative thinking, collaboration, and unique ideas.


  • Organizational Structures, Fall 2015

  • Kaelin Bender, Philip Han, Nichelle Holland, Aaron Porter, Matt VanSweden, Jordan Verburg

  • David Abbott

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